Green Sky Thinking is a brand planning partnership focused on socially and environmentally responsible brands, and the growing number of people who like to consume in an ethical way.

The ethical market in the UK is now worth £32.3 billion a year, and has grown at an average rate of 15% per annum since 2002.  Despite indications of green band-wagoning and 'enlightened' self interest there is undeniable evidence of a growing cultural shift from me-to-we and us-to-them.

We're not eco-warriors, our partners are companies with a conscience and brands that care about their social and environmental impact. We believe their business success will make the world a better place and this is what motivates us.